Barbara’s Brand

BRAND POSITIONG | IDENTITY AND PACKAGE DESIGN

As one of the first brands in the natural and organic packaged food category, Barbara’s brand was struggling to compete with the newer brands in the aisle. When we were tasked with re-staging the line, we focused our efforts on reasserting the brand’s all-family appeal. Through strategic research, we discovered that because of Barbara’s incredibly delicious and good-for you snacks and cereals, it should be celebrated with joy, because happiness and healthiness go hand-in-hand.