BRAND REPOSITIONING | PACKAGE DESIGN | LINE EXTENSIONS
Cedar’s is committed to using the highest quality, wholesome, non-GMO ingredients, avoiding preservatives and additives, and creating unique flavor combinations. In collaboration with their marketing agency, GYK Antler, we aimed to redesign the packaging and brand messaging to highlight honest, simple ingredient profiles through a transparent brand story and striking photography. Our goal was to enhance flavor segmentation and reinforce the brand’s color equity.
