Walden Farms

REPOSITIONING | PACKAGE DESIGN

Walden Farms is the brand of specialty food products that allow its consumers to continue to enjoy their favorite foods guilt-free because they are delicious, calorie-free and convenient. The client ask was to modernize the look and feel of Walden Farms packaging, and declutter/simplify the messaging to improve shelf impact. It was important to the client to keep the “measuring tape” equity so we came up with a creative solution that added value, and fun.