As a growing brand in the natural and organic category, Barbara’s brand was struggling to compete with the newer brands in the aisle. When we were tasked with re-staging the line, we focused our effort on reasserting the brands’s all-family appeal. Through strategic research, we discovered that because of Barbara’s incredibly delicious and good-for-you snacks and cereals, it should be celebrated with joy, because happiness and healthiness go hand-in-hand.