Kelp Jerky is part of a new wave of plant-based cuisine. This is no ordinary jerky, with chef-created recipes from locally harvested sea greens. After discovering this product in early development, Red Relish was tasked with creating a unique package design system that would appeal to a wide demographic of consumers, including women (who are generally not the primary target for jerky.) We used watercolor illustration of key as a creative way to tie into the flavor profile through color and concept.